Built for the way independent dealers actually work — not the way enterprise software thinks you should
Ask every customer for a public Google review — with a private line to the owner if something went wrong. Compliant, never gated.
Customers send phone photos of their trade-in. AI estimates the wholesale value before they ever drive to your lot.
Buyers who say they're purchasing today and paying cash are flagged instantly — with an SMS alert — so you call them first.
And everything else, included
List vehicles with photos, pricing, and details. Your own dealer site goes live instantly.
Customers submit photos from their phone. You get a full appraisal request without anyone driving to your lot.
Write professional vehicle descriptions in seconds. Enter the basics — AI handles the words.
Hot lead comes in? AI drafts an SMS reply in your voice. You review and send with one tap.
Get your own domain (crossroadsmotors.com) set up automatically — DNS, SSL, routing, all handled for you.
Professional themes, custom colors, logo upload. Customers see your brand, not ours.
Built-in Google Analytics, meta tags, and Open Graph so customers find you on search and social.
Buyers can estimate their monthly payment right on the listing. Fewer questions, warmer leads.
Sign in with Face ID or Touch ID — no passwords, no magic links. Modern and secure.
No setup fees, no contracts, no per-vehicle charges. One price, everything included.
Standard
Everything you need to run a professional independent lot. Month-to-month or $599/year.
Pro
Everything in Standard, plus an AI sales assistant that drafts your listings, lead replies, and review responses — and your own custom domain. Month-to-month or $1,499/year.
Pro + Appraisal
Everything in Pro, plus SmartAppraisal™ for trade-ins. Month-to-month or $1,999/year.
Growth
Everything in Pro + Appraisal, plus Forge Insights — know exactly what's working. Month-to-month or $2,799/year.
Do my customers see the DealerForged™ name?
No. Your customers see your business name, your logo, and your branding. DealerForged™ only appears in a small 'Powered by' footer credit — which you can discuss with us if you want it removed.
What's the URL for my dealer site?
Standard plan dealers get dealerforged.com/your-lot — clean and professional. Pro and above get their own domain (crossroadsmotors.com) included in their subscription at no extra charge.
Do I own my domain if I cancel?
Yes, absolutely. Your domain is yours. If you ever cancel, we'll give you a transfer code within 5 business days so you can move it to any registrar you choose — GoDaddy, Namecheap, wherever. There's no lock-in.
How does ReviewBoost™ work?
Share your personalized review link with every customer. They rate their experience, then — no matter the rating — they're invited to leave a public review on Google. On the same screen, they can also send private feedback straight to you. You get more real 5-star reviews, and when something goes wrong you hear about it directly so you can make it right. It's fully compliant with FTC and Google review rules — no review gating, ever.
What is SmartAppraisal™ and how accurate is it?
SmartAppraisal™ is an AI feature that analyzes phone photos (VIN sticker, odometer, exterior) to estimate wholesale value. It's a starting point for conversation — not a binding offer or certified appraisal. You should always physically inspect a vehicle before making a purchase decision. See our AI Disclaimer for full details.
What is Magic Price™?
Magic Price™ (Pro + Appraisal) suggests a realistic retail asking price for a vehicle by analyzing real market comps near your lot. It's a starting point you can adjust — you always set the final price. Look for the Magic Price button when you add or edit a vehicle.
What is Forge Insights?
Forge Insights (Growth tier) is your AI business analyst. It gives you a weekly performance report and answers plain-English questions about your numbers — which cars are drawing interest, where shoppers drop off, what's aging, your cash-flow outlook, and where you're priced above or below the market.
Does it work for any type of vehicle?
Cars, trucks, SUVs, motorcycles, RVs, boats, ATVs, side-by-sides, trailers, work vehicles, classics — if you sell it off a lot, you can list it. Each type gets its own filter tab so buyers can find what they're looking for fast.
Can my staff log in too?
Yes. Invite your team from the Team tab and each person gets their own login with role-based permissions — Owner (full access), Manager (everything except billing and team management), Finance Manager (financing applications), and Salesperson (inventory and their own leads). No sharing one password, and you can revoke access anytime. The Manager role is included on Pro plans.
Is there a contract or minimum commitment?
No long-term contracts on monthly plans. Cancel anytime from your account settings — you keep access through the end of the month you paid for. Annual plans run 12 months and save you about 15%, but there's no penalty for canceling — you just keep access through the end of your paid year.
Do you offer a free trial?
Yes. Every plan starts with 30 days of full access at no charge — your card is on file but we don't touch it until day 31. Cancel anytime before then and you owe nothing. Annual plans work the same way: 30 days to kick the tires before your year starts.
How is this different from Dealer.com or other platforms?
Those platforms are built for franchise dealers with big budgets and IT staff. DealerForged™ is built for independent operators — zero technical knowledge required, no long-term contracts, no setup fees, and prices that don't require a monthly meeting with your accountant to justify.
DealerForged™
More 5-star reviews. No missed leads.
Join the independent dealers running a tighter, more professional operation.
Start your free trial →