Terms of Service

DealerForged™ is operated by DealerForged LLC ("DealerForged," "we," "us," or "our"), a company providing a software-as-a-service dealer management platform for independent automotive dealers. Our platform is available at lotbarrier.com and any associated subdomains or dealer-specific URLs.

You must be at least 18 years old and have the legal authority to enter into contracts on behalf of your business to use DealerForged™. By using the platform, you represent that you meet these requirements. The platform is intended for licensed automotive dealers and related businesses operating in the United States.

When you register, you agree to provide accurate and complete information. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. Notify us immediately at legal@lotbarrier.com if you suspect unauthorized access.

We reserve the right to suspend or terminate accounts that provide false information, violate these Terms, or engage in fraudulent or harmful activity.

DealerForged™ offers paid subscription plans on monthly or annual billing cycles. By providing payment information, you authorize us to charge your payment method on a recurring basis. All fees are in U.S. dollars.

Monthly plans:

• Standard — $99/month: Core platform features including inventory management, lead capture, trade-in forms, review requests, and dealer site.
• Pro — $149/month: Everything in Standard, plus AI-powered listing copy, lead follow-up drafts, review response drafting, and custom domain management.
• Pro + Appraisal — $199/month: Everything in Pro, plus SmartAppraisal™ AI-powered trade-in photo analysis and wholesale value estimation.

Annual plans (billed once per year, approximately 15% savings):

• Standard Annual — $999/year (equivalent to $83.25/month)
• Pro Annual — $1,499/year (equivalent to $124.92/month)
• Pro + Appraisal Annual — $1,999/year (equivalent to $166.58/month)

There are no long-term contracts or minimum commitments on monthly plans. Annual plans are billed in full at the start of each annual term. Plan features and pricing are subject to change with 30 days' written notice to active subscribers. If payment fails, we may suspend your account until payment is resolved. Accounts suspended for more than 30 days for non-payment may be terminated.

DealerForged™ offers a 30-day free trial for new accounts. During the trial you have full access to all features of the plan you selected. No charge is made until the trial period ends. At the end of 30 days, your account automatically converts to a paid subscription at your selected plan's rate unless you cancel before that date.

Credit card information is collected at signup but you will not be billed until your trial ends. You may cancel at any time during the trial with no charge. We reserve the right to modify or discontinue free trial offers at any time.

Monthly subscribers: You may cancel at any time through your account settings or by contacting us at legal@lotbarrier.com. Your subscription remains active and fully functional until the end of your current monthly billing period. No refunds are issued for unused days in the current billing month.

Annual subscribers: You may cancel your annual subscription at any time. Upon cancellation, your subscription remains active and fully functional through the end of your paid annual term — you will not lose access immediately. We do not issue prorated refunds for the unused remainder of an annual term.

Exceptions: Refunds or credits may be considered at our sole discretion in cases of documented extenuating circumstances (such as verifiable business closure, serious illness, or verified technical failures on our end that prevented meaningful use of the platform). Contact legal@lotbarrier.com to discuss your situation. We review these requests individually and make no guarantees.

If you registered a domain through DealerForged™, your domain will be released and a transfer code provided within 5 business days of your final subscription end date, at no charge.

DealerForged™ offers a referral program that allows active subscribers to earn service credits by referring new paying subscribers.

Referral Codes: Each subscriber receives five unique referral codes upon account creation. Referral codes are valid for 90 days from the date of issuance. Each code may be used once. Referral codes provide the new subscriber an extended free trial period (60 days instead of the standard 30 days).

Referral Credits: When a dealer you referred completes a free trial and becomes a paying subscriber, you earn one month of service credit ("Referral Credit") applied to your future billing cycles. There is no limit to the number of Referral Credits a subscriber may earn. Referral Credits have no cash value, are non-transferable, and may not be exchanged for cash or applied to any outstanding past-due balance.

Credit Application: Referral Credits are applied automatically against future monthly billing cycles in the order they are earned. Credits do not expire as long as your account remains active. If you cancel your subscription, unused Referral Credits are paused — they are not forfeited. Credits resume automatically if you reactivate your subscription within 12 months. Credits are permanently forfeited if your account remains canceled for more than 12 months.

Credit Conditions and Forfeiture: Referral Credits are earned only when a referred subscriber maintains an active paid subscription. If a referred subscriber's account is canceled, disputed, charged back, or terminated for any reason before completing 30 days of paid service, any Referral Credit earned from that referral may be reversed or withheld at our discretion. We reserve the right to withhold, reverse, or forfeit Referral Credits if we determine that referrals were obtained through fraudulent means, self-referral, or manipulation of the referral system.

Ambassador Status: Subscribers who maintain five or more simultaneously active referred paying subscribers automatically qualify for Ambassador status. Ambassador status and associated perks are contingent on maintaining the required number of active referred subscribers. We reserve the right to modify Ambassador program terms with 30 days' notice.

Program Modifications: We reserve the right to modify, suspend, or terminate the referral program at any time with 30 days' written notice to active subscribers. Earned and accrued credits at the time of program termination will be honored for up to 12 months following the termination date.

Pro and Pro + Appraisal subscribers may register a custom domain through DealerForged™. When you register a domain through our platform:

• DealerForged™ acts as your agent and technical registrant. You are the beneficial owner of the domain.
• Domain registration fees are passed through at cost. A domain management fee is included in your monthly subscription.
• You may request a transfer of your domain to any registrar at any time by contacting legal@lotbarrier.com. We will provide your EPP authorization code within 5 business days of your request at no charge.
• Domains registered within the past 60 days cannot be transferred under ICANN policy — this is an internet-wide rule, not a DealerForged™ restriction.
• Upon cancellation of your subscription, your domain will be released and an EPP transfer code will be provided to you within 5 business days.
• You are responsible for ensuring your domain does not infringe on trademarks or violate any laws. We reserve the right to suspend domains used for unlawful purposes.

You retain ownership of all content you upload to DealerForged™, including vehicle photos, descriptions, business information, and customer data ("Your Content"). By uploading content, you grant DealerForged™ a limited, non-exclusive license to store, display, and process Your Content solely for the purpose of providing the platform services to you.

You represent that You have the right to upload Your Content and that it does not violate any third-party rights, applicable laws, or these Terms. You are solely responsible for the accuracy of vehicle information, pricing, and representations made to your customers through the platform.

We do not sell Your Content or your customers' data to third parties.

In the course of using the platform, you will collect personal information from your customers (buyers, trade-in customers, review submitters). You acknowledge that:

• You are the data controller for your customers' personal information.
• You are responsible for obtaining any necessary consents from your customers for the collection and use of their data.
• You must comply with all applicable privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) and any other state or federal privacy regulations applicable to your business.
• DealerForged™ processes customer data on your behalf as a data processor, subject to our Privacy Policy.

Certain features of DealerForged™ use artificial intelligence, including vehicle listing copy generation, lead follow-up drafting, review response drafting, and trade-in photo analysis. By using these features, you acknowledge and agree that:

• AI-generated content is provided for informational and drafting purposes only. You are solely responsible for reviewing, editing, and approving any AI-generated content before using it.
• AI trade-in appraisal estimates are rough wholesale estimates only and do not constitute a binding offer, professional appraisal, or guarantee of value. Actual vehicle values may differ significantly. Do not rely on AI appraisals as the sole basis for purchasing decisions.
• DealerForged™ makes no warranty regarding the accuracy, completeness, or fitness for any particular purpose of AI-generated content or appraisals.
• You release DealerForged™ from any liability arising from your use of or reliance on AI-generated content or appraisals.

See our AI Disclaimer for additional details.

The ReviewBoost™ feature invites every customer to leave a public review and offers a parallel private-feedback channel to the dealer. It does not gate, filter, or suppress reviews based on sentiment. You acknowledge that:

• You will not use this feature to suppress, filter, or selectively solicit reviews based on their likely sentiment, or otherwise in a manner that violates the FTC's Consumer Reviews and Testimonials Rule (16 CFR Part 465), Google's review policies, or any applicable law.
• You will respond to negative reviews and private feedback in good faith and attempt to resolve customer concerns.
• DealerForged™ is not responsible for any reviews or feedback that are lost or misdirected due to technical errors.
• You are solely responsible for how you respond to and handle customer reviews and feedback.

You agree not to use DealerForged™ to:

• List vehicles with fraudulent, misleading, or materially inaccurate information
• Collect customer information under false pretenses
• Violate any federal, state, or local law including consumer protection, truth-in-lending, or dealer licensing laws
• Spam, harass, or send unsolicited communications to customers
• Attempt to reverse-engineer, hack, or circumvent platform security
• Resell or sublicense access to the platform without our written permission
• Use the platform for any business other than automotive sales and related services without written approval
• Upload malicious code, viruses, or any content designed to harm the platform or its users

DealerForged™ and all associated marks, including DealerForged™, ReviewBoost™, SmartAppraisal™, and related logos, are trademarks of DealerForged LLC. You may not use our trademarks without prior written permission. The platform software, design, and underlying technology are our proprietary property and are protected by applicable intellectual property laws.

DealerForged™ integrates with third-party services including Stripe (payment processing), Supabase (database), Twilio (SMS), Vercel (hosting), Cloudflare (DNS and domain registration), and Anthropic (AI). Your use of these services through our platform is subject to their respective terms of service. We are not responsible for the availability, accuracy, or actions of third-party services.

THE PLATFORM IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. WE DO NOT WARRANT THE ACCURACY OF ANY AI-GENERATED CONTENT OR APPRAISALS.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOT BARRIER LLC AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE PLATFORM, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL CUMULATIVE LIABILITY TO YOU FOR ANY CLAIMS ARISING UNDER THESE TERMS SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE CLAIM.

You agree to indemnify, defend, and hold harmless DealerForged LLC and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your use of the platform; (b) Your Content; (c) your violation of these Terms; (d) your violation of any applicable law; or (e) your interactions with customers through the platform.

These Terms are governed by the laws of the State of Texas, without regard to conflict of law principles. Any dispute arising out of or relating to these Terms or the platform shall first be submitted to good-faith negotiation. If negotiation fails, disputes shall be resolved by binding arbitration under the rules of the American Arbitration Association, conducted in Dallas, Texas. You waive any right to participate in a class action lawsuit or class-wide arbitration.

We may update these Terms from time to time. We will notify you of material changes by email and by posting a notice on the platform at least 30 days before the changes take effect. Your continued use of the platform after the effective date constitutes acceptance of the updated Terms.

We reserve the right to suspend or terminate your account at any time for violation of these Terms, non-payment, fraudulent activity, or any conduct we determine in our sole discretion to be harmful to the platform, other users, or third parties. Upon termination, your right to access the platform ceases immediately. We will provide you with a reasonable opportunity to export your data prior to termination except in cases of fraud or serious violation.

These Terms, together with our Privacy Policy and AI Disclaimer, constitute the entire agreement between you and DealerForged LLC regarding the platform and supersede all prior agreements and understandings.

Questions about these Terms should be directed to:

DealerForged LLC
Email: legal@lotbarrier.com